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Road to Relevance: 5 Strategies for Competitive Associations
Recorded on April 16, 2013
(90 minutes)
Associations are confronted with unprecedented, ubiquitous, and relentless competition, yet traditional association governance and management approaches are ill-equipped to respond. Best-selling authors Harrison Coerver and Mary Byers, CAE address this challenge in this thought-provoking look at how competition is threatening the relevance of associations and what you can do in response.